A video response to this important question.
Speaking on Social Media in Gothenburg and Prague Book Raffle
In January, I very much enjoyed the honor of making a keynote presentation on Trends in Digital Marketing and Social Media in Gothenburg, Sweden. The event was professionally organized and promoted by the leading-edge content marketing agency KNTNT and the Marketing Association of Gothenburg (pic credit!) and I got to speak to a full house of 185 very engaged attendees in a large movie theater.
While speaking, I promised a signed copy of Jonah Berger's excellent book Contagious: Why Things Catch On to someone signing up for my email newsletter that day. Below you can see the video of how I determined the winner a couple of days later in a hailstorm on Prague's Charles Bridge! I was in Prague to teach in Chapman University's Prague MBA program run in collaboration with Anglo-American University. If you are the lucky winner revealed in the video, please shoot me an email with your address unless I manage to find you first, at least I should have your email address somewhere 🙂
Disclosure: Some of the links on this website are so-called “affiliate links” but please note that I only recommend products or services that I either use to satisfaction personally or am confident will add value to my readers based on endorsements by people I trust.
How Mitch Jackson Wins Social Media Friends and Influences Juries
Mitch Jackson, California Lawyer of the Year 2013, of the law firm JacksonandWilson.com, and founder/CEO of Human.Social shared perspectives on engaging and building relationships with clients, friends, and communities to my students and these are some of the knowledge bombs that he shared:
- In 1996, he realized the importance of the web as a lady called his law practice after seeing his URL in the Yellow Pages and apparently that impressed her enough even though she never used a computer! You need to learn how different clients prefer to communicate. Once he won over a client as the previous lawyer just left voicemails to someone who only communicated via text.
The famous Cochran Law firm wasn't responsive to inquiries by a client of theirs and when Mitch's firm proved more attentive, they took over the case eventually resulting in a $5,500,000 jury verdict for wrongful death.- You need to be good at what you are doing but all other things being equal, building social platforms and being a social business as described by Brian Solis in What's the Future of Business, allowing people to connect is often the determinant of who gets the order.
- Mobile technology creates business opportunities for companies big and small to connect and build relationships globally. Peter Diamandis new book Abundance talks about how those who change their mindset can tap into an increasingly connected world.
Bob Burg's book of turning Adversaries into Allies is the best people skills book Mitch Jackson knows and junior lawyers he mentors first need to read this book and let Mitch know what they got out of it before he spends time with them.- David Meerman Scott's The New Rules of Sales and Service lays out how you can succeed on social platforms with a focus on service and genuine helpfulness. Mitch is also featured in the book in a whole chapter dedicated to so-called newsjacking. Newsjacking is the idea of interjecting yourself and your business into hot current news stories and Mitch can attest to it working very well. Thanks to his prompt commentary on hot news topics, he has landed press, TV, and social media coverage eventually resulting in more business for his firm. To succeed in newsjacking, Mitch cautions that you should have at least something partially relevant to add to the conversation based either on your experience or perspectives. Mitch also always tries to take the high road on divisive issues by maintaining a positive and constructive tone.
Mitch's six communication principles for success on and off social media are inspired by Dale Carnegie's classic book How to Win Friends and Influence People:
- Become genuinely interested in other people.
- Smile. Check yourself, deflect, reflect, and select your options regarding when to take action. Take smart actions and don't dwell on bad decisions you made, keep smiling.
- Remember and use other people's names. Mentioning people's names works online as well to separate yourself from the noise. He uses Nimble which pulls in from connected social media feeds what you are talking about and up to this week. To “Nimble” someone is often more specific than when you Google somebody.
- Be a good listener and encourage others to talk about themselves. Listen 60-70% of the time, ask open-ended questions, and let people speak.
- Talk in terms of the other person's interest. Phrase and categorize things in their best interest. Ask questions about their goals and constraints so you can best help them.
- Sincerely make the other person feel important. People do business with people they enjoy being around and making them feel that you care is a great way to develop rapport.
Mitch's final advice to students. Learn how to say no in a respectful manner and start building an online platform today! Do you believe that these principles apply also in your life or career? Please share in the comments!
Disclosure: Some of the links in the post above are “affiliate links” but I only recommend products or services I either use to satisfaction personally or am confident will add value to my readers based on endorsements by people I trust.A Video Report from Taipei
The Social Media Professor on The Human Side Interview
I had the pleasure of spending some quality time with my good friend and favorite lawyer Mitch Jackson when I had the honor of being featured on his new show, please check out the episode at The Social Media Professor on The Human Side Interviews. During this talk, we covered grounds in areas such as:
- How my background from Engineering school and subsequent exposure to international relations in a B2B context while traveling the globe interviewing executives led me to study business relationships and social networks even before the Internet took off.
Is Social Media Marketing an MBA course?
While teaching Internet & Social Media Marketing at Chapman University's Prague MBA program hosted by Anglo-American University in the Czech Republic, I as The Social Media Professor was interviewed by The Prague Post on the role of social media in academia in general and in business schools in particular. While social media is affecting areas beyond the realm of business schools such as in the areas of journalism and politics, when teaching social media, myself I tend to focus on the implications of social media on business, especially marketing-related aspects. In my experience, focusing “just” on marketing and social media provides enough reasons for a dedicated course on social media.
7 Marketing Uses of Social Media
Some of the key points that I emphasized in the interview is that social media increasingly is being used by companies and consumers to:
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Personal Branding Domain Strategies If You Have a Common Name
I was just featured by BBC in an article “Standing out when your name is John Smith” addressing the challenge of building a personal brand online if you have a common name. A starting point in this regard is claiming a proper domain name where you can build a platform for your personal brand.
While I personally don't have many namesakes and didn't have any problems registering niklasmyhr.com, I am often asked this question and in this post, I will share my perspectives on this issue. I usually suggest that if you cannot become the John Doe, at least you should try to become a John Doe amongst the others.
Lessons from FSU's Jameis Winston Twitter Faux Pas
Social media can be a powerful tool by which you can invite your community to engage with you and your brand. It should be noted, though, that there are no guarantees in terms of where communications may be headed. In some cases, it can turn out to be a complete PR disaster such as with the Twitter chat with hashtag #AskJameis on Twitter with Jameis Winston, Florida State University's quarterback with a controversial past which resulted in numerous critical tweets, many with a rather morbid “humorous” twist.
As I have not personally followed the past of Mr. Winston, I am not going to comment upon the specifics of his past and whether he deserves this criticism or not. Instead, I will focus on what organizations can do to avoid facing a backlash from their social media initiatives such as on Twitter like Florida State did. These kinds of reactions, also known as “Twitterjacking,” can happen to not only sports franchises but also to big global brands such as McDonald's which experienced a major backlash in 2012 to to their invitation to state their own #McDStories on Twitter.
Erica Derrickson's Tweet Dreams
Erica Derrickson quit her desk job only a year and a half ago, and already has a thriving photography business because of her implementation of social media marketing strategies. She speaks at local universities on social media, has been recently featured in Trade Secrets, and manages a Facebook group Hollywood East Actors Group which has over 8,000 members. Check out her acting reel, her film credits range from the National blockbuster The Heat (2013) which starred Sandra Bullock and Melissa McCarthy to independent films like Melt (2012) and Rafi Baby (2011).
One day, Erica Derrickson tweeted her enthusiasm over Gary Vaynerchuk's latest best seller “Jab, Jab, Jab, Right Hook” suggesting it would be the perfect textbook if there were such a thing like a class on social media.
Gary Vaynerchuk in LA with "Jab, Jab, Jab, Right Hook" book
Always energizing to meet dynamo Gary Vaynerchuk as he always brings it all to the table as he shares his insights on social media marketing, personal branding, and on entrepreneurship either by speaking or with his book. The latest and, according to him, the final installment in his trilogy is named “Jab, jab, jab, right hook” using boxing analogies to illustrate the importance of two kinds of social media postings. Jabs are those updates intended to help, connect, and flirt with customers “in a romancing way” as he calls it, while a “right hook” is when you are going for the close or the knockout punch with an unashamed plug for whatever it is that you would like people to buy whether it is a product, service, event, idea, etc. His first book “Crush it!” was predominantly focused on going for the close in a rather aggressive manner while his second “The Thank You Economy” was all about jabs and building and sustaining long-term relationships.
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