A video response to this important question.
About Niklas Myhr
Niklas Myhr, Ph.D., "The Social Media Professor," is an author and an international TEDx and keynote speaker who teaches Social Media, Digital & Global Marketing at Chapman University in California. Dr. Myhr holds a Ph.D. in Marketing from the University of Virginia and is currently Google’s #1-ranked “Social Media Professor.” Niklas Myhr is the author of the upcoming book “The Social Customer Journey” and his expertise on social media & digital marketing has been featured in publications such as BBC, The Washington Post, Marketplace Morning Report, InformationWeek, ABC, CBS, NBC, FOX News, USA Today, Huffington Post, San Francisco Chronicle, ESPN, and on national Swedish television.
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