*** Wednesday night September 4 update: SURVEY CLOSED, ALL TEAMS MATCHED UP WITH A BUSINESS! Thank you all for the great interest to help my students get some real-world exposure, your offering of your business as study objects is warmly appreciated regardless of whether a student team chose to work with you this time. If […]
Students in my Digital Marketing class got a great opportunity to learn about performance marketing with Google Tag Manager when Jon Rognerud, Founder and CEO of Chaosmap.com came to Chapman University for an engaging guest lecture. Jon is a fellow Scandinavian who left his homeland of Norway to make it in the US as a […]
Proudly I accepted the invitation by HSH Prince Albert II to join The Monaco Digital Advisory Council. This council helps guide the principality through a journey of digital transformation. The goal is for Monaco to become a world-class smart city or city state not only to serve its own citizens but also to provide a good […]
The brilliance of Mitch Jackson’s approach to social media is that he somehow manages to be consistently omnipresent across a number of different channels and the fact that he is doing so while still preserving the human empathetic touch that characterizes his core value of simply being a good person.
In a time when products are increasingly similar, it is more difficult to stand out. As a long-time expert in how excellent customer service provides a frontier along which you can still differentiate yourself from competition, Shep Hyken, who was kind enough to provide me with a review copy, is uniquely positioned to capture what […]