*** Thanks for all the submissions, our Call for Projects now closed as all student teams have picked projects to work with. Even if your organization didn't get picked this time, … More
Featured Content
BBC News Interview: Australia’s Teen Social Media Ban
Australia’s teen social media ban gave me a chance to discuss, live on BBC News directly from my Chapman University office, why an all‑out prohibition on platforms for young people … More
6 Influencer Marketing Lessons from Real Life
Pleased to have Chapman Class of 2011 alumni Robb Fahrion, Co-Founder & CEO of Flying V Group, visit both my classes at the Argyros College of Business and Economics on … More
Quoted in Reuters story on Threads
Meta with its Instagram service is going after Twitter with its new text-based social media platform Threads to become the new digital town square for text-based conversations, … More
Netflix Masterclass with Ted Sarandos at Chapman University
Chapman students were in for a treat this week with a masterclass by Netflix Co-CEO & Chief Content Officer Ted Sarandos. Mr. Sarandos, also a parent of a Chapman alumni, spoke … More
Elon Musk Biographer Walter Isaacson on Creative Geniuses
Imagine an early morning with Elon Musk at a rocket launch at Cape Canaveral and ending the day chatting with The Social Media Professor in New Orleans. Well, that was a … More
More Featured Content
Elon Musk Flips the Twitter Coin
Trying to make sense of all that is going on at Twitter under Elon Musk, Abby Little of Chapman University’s The Panther Podcast reached out to me for an interview. Thanks Abby for … More
The Core Premise of BeReal
The premise of countering the stylized, staged, manicured, perfectionist, big-time influencer post is sustainable, but the idea of taking a photo in a random two-minute time slot … More
Quoted in The Wall Street Journal on Twitter’s Edit Button
Twitter certainly got some attention this week after it became known that Elon Musk with a 9.2% stake now is the platform's largest shareholder. He also launched a Twitter Poll … More
In Memoriam: Dr. Clas Wihlborg
I hate to share the sad news that my dear friend and Chapman University colleague Clas Wihlborg recently passed away in a heart attack during a walk, 73 years young. Clas was … More
Performance Marketing and Google Tag Manager with Jon Rognerud
Students in my Digital Marketing class got a great opportunity to learn about performance marketing with Google Tag Manager when Jon Rognerud, Founder and CEO of Chaosmap.com came … More
Keynote Speaker at Public Sector Digital Transformation Conference
Got the opportunity to serve as a keynote speaker in front of an enthusiastic crowd of 700 public sector executives at a major digital transformation conference … More