Thanks to record interest, this Call for Projects has now been closed for this semester as we have more opportunities than we need, thank you so much for your interest and … More
Featured Content

With HSH Prince Albert II and the Monaco Digital Advisory Council
Proudly I accepted the invitation by HSH Prince Albert II to join The Monaco Digital Advisory Council. This council helps guide the principality through a journey of digital … More

The Ultimate Guide to Social Media by Mitch Jackson, a book review
The brilliance of Mitch Jackson's approach to social media is that he somehow manages to be consistently omnipresent across a number of different channels and the fact that he is … More

Keynote Speaker at Public Sector Digital Transformation Conference
Got the opportunity to serve as a keynote speaker in front of an enthusiastic crowd of 700 public sector executives at a major digital transformation conference … More

My Snapchat Misadventures
Congratulations to the founders of and the early investors in Snapchat or Snap Inc. on their successful initial public offering on the New York Stock Exchange today. Shares … More

My TEDx Talk on The Modern Specialist
Define yourself in terms of who you serve, not in terms of what you do. I am very pleased to announce that my TEDx Talk on the role of the Modern Specialist has been published. In … More
More Featured Content

Performance Marketing and Google Tag Manager with Jon Rognerud
Students in my Digital Marketing class got a great opportunity to learn about performance marketing with Google Tag Manager when Jon Rognerud, Founder and CEO of Chaosmap.com came … More

Swedish Tech Musketeer to Build Mega Battery Factory
[Update: On June 12, 2019, Northvolt announced that they have raised the capital required to build "Europe's first homegrown gigafactories for lithium-ion batteries"!] In the … More

TV Interview on Working from Home in the Digital Age
Much can be said about the pros and cons of working from home. Some think that working from home is better as they feel that they face too many distractions in an office … More

The 7 Ps of Live Streaming Success
There is something about live streaming or live video that a recording posted after the fact never can reproduce. Perhaps it has to do with the fact that unexpected events can … More

The Unsexy Entrepreneur Bares it all
"Lauren, why aren't you on Twitter? You are missing the boat, it's amazing!" That is the question my friend Mitch Jackson asked his daughter's in-home ACT & SAT tutor Lauren … More

Creative Digital Experiences from Cold, Curiosity and Courage
Always happy to see examples of a symbiosis between my old world of Sweden and my new world of California. Such was the case when I had the honor of hosting a representative of the … More
Recent Articles
My book “The Social Customer Journey” featured on CBS LA TV
Admittedly, I was quite excited to see my upcoming book The Social Customer Journey highlighted on TV all over LA (CBS LA) as I was introduced for an interview on “Lady Doritos.” I thank Chapman University’s PR […]
The Fire Funnel Process by John Lee Dumas at Youpreneur Summit
The opening keynote speaker at the inaugural Youpreneur Summit John Lee Dumas, founder of the popular Entrepreneur on Fire Podcast, shared his Fire Funnel process for digital entrepreneurs. John started out by suggesting that you […]
Navy SEAL Agility in the age of Spaghetti Customer Journeys
Had the honor of having two exciting guests in my International Marketing MBA class at Chapman University, Mr. Chris Brull, VP Marketing for Kawasaki Motors and Mr. Scott Shaffstall, CEO and Founder at Gen Now […]
Ski Warmup for Social Media Marketing World
Warming up for this week’s Social Media Marketing World 2017 conference while on skis at Mammoth Mountain. Click the video below to join the ride where I share some thoughts and expectations. I apologize for the wind […]
Snap Spectacles Update
Now having spent the weekend experimenting some with the Spectacles that my former student Jill so kindly lent me, I am offering some initial observations. First, they are good-looking in their own way. At least, […]
Content Constipation Unleashed
Are you publishing content every day? Are you posting something of value online every day? My estimate is that most would answer no to both of these questions. Still, I would submit that more of […]