Does your business need help either with social media and digital marketing? Right now my students in my Digital & Social Media Marketing classes are selecting businesses or … More
Featured Content
With HSH Prince Albert II and the Monaco Digital Advisory Council
Proudly I accepted the invitation by HSH Prince Albert II to join The Monaco Digital Advisory Council. This council helps guide the principality through a journey of digital … More
Keynote Speaker at Public Sector Digital Transformation Conference
Got the opportunity to serve as a keynote speaker in front of an enthusiastic crowd of 700 public sector executives at a major digital transformation conference … More
TV Interview on Working from Home in the Digital Age
Much can be said about the pros and cons of working from home. Some think that working from home is better as they feel that they face too many distractions in an office … More
My TEDx Talk on The Modern Specialist
Define yourself in terms of who you serve, not in terms of what you do. I am very pleased to announce that my TEDx Talk on the role of the Modern Specialist has been published. In … More
Social Content Marketing Talk and Master Class in Gothenburg
Enjoyed quite the whirlwind day yesterday when I paid a visit to Gothenburg on Sweden’s “left coast” and had a busy program together with my good friends and hospitable local hosts … More
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In Memoriam: Dr. Clas Wihlborg
I hate to share the sad news that my dear friend and Chapman University colleague Clas Wihlborg recently passed away in a heart attack during a walk, 73 years young. Clas was … More
Performance Marketing and Google Tag Manager with Jon Rognerud
Students in my Digital Marketing class got a great opportunity to learn about performance marketing with Google Tag Manager when Jon Rognerud, Founder and CEO of Chaosmap.com came … More
The Ultimate Guide to Social Media by Mitch Jackson, a book review
The brilliance of Mitch Jackson's approach to social media is that he somehow manages to be consistently omnipresent across a number of different channels and the fact that he is … More
Swedish Tech Musketeer to Build Mega Battery Factory
[Update: On June 12, 2019, Northvolt announced that they have raised the capital required to build "Europe's first homegrown gigafactories for lithium-ion batteries"!] In the … More
Navy SEAL Agility in the age of Spaghetti Customer Journeys
Had the honor of having two exciting guests in my International Marketing MBA class at Chapman University, Mr. Chris Brull, VP Marketing for Kawasaki Motors and Mr. Scott … More
The 7 Ps of Live Streaming Success
There is something about live streaming or live video that a recording posted after the fact never can reproduce. Perhaps it has to do with the fact that unexpected events can … More