The brilliance of Mitch Jackson’s approach to social media is that he somehow manages to be consistently omnipresent across a number of different channels and the fact that he is doing so while still preserving the human empathetic touch that characterizes his core value of simply being a good person.
Social media can be a powerful tool by which you can invite your community to engage with you and your brand. It should be noted, though, that there are no guarantees in terms of where communications may be headed. In some cases, it can turn out to be a complete PR disaster such as with […]
Monday night in my Social Media Marketing MBA class at Chapman University, we were joined by Neal Schaffer, a Forbes Top 30 Social Media Influencer and Award-winning author for his books on using LinkedIn in a B2B (Business-to-Business) context for sales and social media marketing. Neal generously shared his views extemporaneously in a rapid fire fashion […]
In recent years, social media has played a key role in bringing about dramatic changes in business, consumer cultures, and even whole societies. Businesses are becoming more transparent and are also held accountable for their actions as citizens are empowered with more real-time and unbiased information. Consumers are (perhaps reluctantly) accepting a reduced amount of […]