The Social Media Professor

  • Home
  • About The Social Media Professor
  • Speaking
  • Blog
  • Contact

Swedish Tech Musketeer to Build Mega Battery Factory

May 17, 2017 by Niklas Myhr 1 Comment

Peter Carlsson, Helena Kristersson, Ingela Carlsson & Niklas Myhr
Peter Carlsson, Helena Kristersson, Ingela Carlsson & Niklas Myhr

[Update: On June 12, 2019, Northvolt announced that they have raised the capital required to build “Europe's first homegrown gigafactories for lithium-ion batteries”!]

In the midst of final exam week, I enjoyed a brief visit to Silicon Valley to learn more about the exciting tech startup Northvolt from its CEO, Peter Carlsson, the proud dad of Chapman University student Amanda. The event was hosted by the Swedish-American Chamber of Commerce Silicon Valley/San Francisco and by Silicon Vikings in a beautiful office space generously shared by global supply chain specialists Elementum.

Peter Carlsson CEO NorthvoltPeter Carlsson, with a past as the Chief Purchasing Officer at Tesla where he spent four years reporting directly to Elon Musk, shared the plans of Northvolt to build a mega-sized, lithium-ion battery factory to be located either in Sweden or Finland. He explained how such a factory would play an important role in our world's much-needed transformation from a reliance on fossil fuels to one in which we can live on and efficiently preserve green and renewable energy.

Electrification of society

Peter admitted that it may still be a couple of decades before we regularly commute 500 km via an electrically-powered, self-flying aircraft ordered via an Uber-like interface but technically, that would be quite doable already today, he argued! Complying with regulations, however, would be another matter that could take a long time to resolve.

ElectrificationOne bright spot in the transformation to green energy sources is the mining industry in which companies are willing to pay two or three times the regular price to buy an electric excavator. What many people don't realize is that mining companies actually spend enormous amounts of resources transporting exhaust fumes out of the mines in order to create a safe working environment. By using electric excavators instead, they could simply focus on transporting whatever treasures that they are digging for instead.

A Vertically Integrated Supply Chain for Battery Production

Whereas many companies are outsourcing many of the things that they previously used to do themselves in order to focus on their core competencies, Northvolt is choosing a different direction. In their aim to build the largest European mega battery factory, they also want to secure the access to as many of the necessary raw materials as possible either with direct ownership or at least via strong European supplier partnerships. Peter Carlsson emphasized the benefits of operating in Europe and in Scandinavia in particular thanks to its relative political stability compared to many other places where mining is done.

The Location of the Battery Plant

Battery Factory LocationIn collaboration with Business Sweden, Northvolt is currently undergoing an extensive screening process in order to identify where the best location of its factory should be. They had hoped to have a list of twenty cities to consider. They got forty! Even now, Peter shared, new cities and even new countries are approaching him to try to be added to their consideration set. However, Northvolt recently declared that they had narrowed the number of possible locations to a short list of eight Swedish cities and two Finnish ones, all of which fulfilled a number of criteria.

In selecting the winner, factors they weigh include the access to reliable energy supply, industrial-zoned land availability, logistical concerns, access to a skilled workforce, university collaboration opportunities, and the degree to which the city could attract foreign expert engineers to move to and live in the area long-term with their families. The plan is to move quickly to get down to only two final candidates.

Why build only one mega factory?

SACC-SF-SV event at ElementumGiven that my hometown of Piteå is not on the shortlist, my unsolicited vote that I shared with Peter went to Luleå even if Skellefteå would be a close second. I am confident that either of these two great cities would deliver if they were to be selected and I even proposed to Peter to build two, not “just” one mega factory given that they predict that Europe's demand will be calling for seven such mega factories around year 2025. His response was that he didn't want to risk being accused of suffering from hubris given that the magnitude of this project is large enough as it is proposing the development of one mega factory which will require about 4 billion Euro in investment.

I wish Peter and Northvolt the best of luck and his family a nice transition in their move from Palo Alto to Stockholm. I am also very much looking forward to visiting their Stockholm headquarters this summer with my Chapman University MBA travel course Business in Scandinavia!

SACC-SF-SV team Lucas Eriksson, Tina Bragfeldt, Helena Kristersson, Marcus Oldby & Sofie Birkfeldt
SACC-SF-SV team Lucas Eriksson, Tina Bragfeldt, Helena Kristersson, Marcus Oldby & Sofie Birkfeldt

Enabling the future of Energy

The Northvolt difference

Filed Under: Chapman University, Featured2, Global Marketing, Innovation, Scandinavia, Sustainability, Sweden Tagged With: northvolt, peter carlsson

Microsoft gets "MicroPhone" in Nokia Deal

September 3, 2013 by Niklas Myhr 8 Comments

Business in Scandinavia 2011 outside Nokia HQ
Business in Scandinavia 2011 outside Nokia HQ

Today's announcement that Microsoft is buying the cell phone part of Nokia (their Devices and Services Division) was hardly shocking. Yet, it is a noteworthy event and also a little bit saddening given that it represents a significant milestone in the downhill slide of Nokia from its heights as the undisputed leader in cell phone manufacturing only a few years ago.

With our Chapman MBA travel course Business in Scandinavia, we visited the Nokia headquarters both in 2010 and in 2011. In the following, I will offer some reactions to what this acquisition may mean in the evolution of the mobile phone industry and intersperse it with some pictures from our Nokia visits. [Read more…]

Filed Under: Chapman University, Innovation, Scandinavia, Supply Chain Management Tagged With: finland, microsoft, nokia, scandinavia, smartphones, windows phone

Chapman Students Boost Swedish Startup’s Social Media

May 13, 2013 by Niklas Myhr 4 Comments

Megan Daugherty with Josefine Åhl

Recently, I published a blog post asking companies if they wanted student teams helping them with their social media efforts. Heeding the call was Swedish startup Oricane, a green technology company offering energy efficient software and big data solutions often reducing cost by 98% and power use by 99%.

[Read more…]

Filed Under: Chapman University, Innovation, Scandinavia, Social Media, Sustainability, Sweden Tagged With: Josefine Åhl, Luleå, Oricane, Sweden

Voice of the B2B Customers' Customers

January 31, 2013 by Niklas Myhr Leave a Comment

In the early 1990's, companies started to listen more systematically to the “voice of the customer” (VOC)* after the quality movement made it clear that companies had room for improvement in this regard. Companies could more precisely identify how to provide the most value by dissecting the customers' voice so that they could hierarchically structure and prioritize their needs. Many companies learned from this exercise and customers benefited.

However, VOC also missed the boat in one major way. The voice of the customer approach assumes that the customer is talking to you. But what if the customer is either unwilling or unable to articulate anything? This is the “silence of the customer” which could be equally if not more important than what customers actually say such as when “96% of customers who are unhappy don't complain.”

Thinking about it, in a B2B context this could also mean that social media listening efforts could be misdirected if listening is limited only to direct customers. Instead of trying to listen to direct customers when they may not have anything to say, companies could be better off holding their ears close to the ground where the customers of the customers interact instead. Why? Well, imagine if we could hear customers' customers concerns. Wouldn't that put us in a better position to also predict what our customers' needs are, articulated or not?

* Abbie Griffin & John R. Hauser (1993), “The Voice of the Customer,” Marketing Science, Vol. 12, No. 1, Winter 1993.

Filed Under: B2B, Innovation, Relationship Marketing, Social Media

Brian Solis virtually at Chapman University

January 2, 2013 by Niklas Myhr Leave a Comment

Recently, Brian Solis, Principal Analyst at the Altimeter Group, took the time to share some of his insightful perspectives with my Internet/Social Media Marketing class via a Skype conversation. Please check out the video and/or read the interview excerpts further below.

From Social Commerce to Syndicated Commerce

Brian Solis suggests that the meaning of social commerce depends on your vantage point and will be different based on whether you are focusing on information or monetization:

“Information commerce is priceless and that's what makes social media so valuable. The more conversations, the more potential you have for influence, the more positive experiences you can promote, the better the influence aids in awareness, consideration, pre- and post-commerce.”

[Read more…]

Filed Under: Entrepreneurship, Innovation, Social Business, Social Media Tagged With: brian solis

10 Social Media Predictions from 1969

September 9, 2011 by Niklas Myhr 2 Comments

In recent years, social media has played a key role in bringing about dramatic changes in business, consumer cultures, and even whole societies. Businesses are becoming more transparent and are also held accountable for their actions as citizens are empowered with more real-time and unbiased information. Consumers are (perhaps reluctantly) accepting a reduced amount of privacy as a price they are willing to pay as they feel the urge to share their day-to-day lives with a wider set of “friends”. Societies undergo revolutionary transformations as social media serves as the communication platform needed for collective action to be mobilized against oppressive regimes such as in the case of the 2011 revolutions in Tunisia and Egypt.

[Read more…]

Filed Under: Innovation, Social Media Tagged With: paul baran, social media, social networks

Featured Posts

Chapman University, Digital Marketing class, Niklas Myhr, The Social Media Professor

Chapman Social Media Aid

*** Thanks for all the submissions, our Call for Projects now closed as all student teams have picked projects to work with. Even if your organization didn't get picked this time, … [More...]

BBC News Interview: Australia’s Teen Social Media Ban

Australia’s teen social media ban gave me a chance to discuss, live on BBC News directly from my Chapman University office, why an all‑out prohibition on platforms for young people … [More...]

Robb Fahrion speaking at Chapman University, Influencer & Social Media Marketing class, Niklas Myhr, The Social Media Professor

6 Influencer Marketing Lessons from Real Life

Pleased to have Chapman Class of 2011 alumni Robb Fahrion, Co-Founder & CEO of Flying V Group, visit both my classes at the Argyros College of Business and Economics on … [More...]

Newsletter

The Social Media Professor

Orange County, California
United States

Also at NiklasMyhr.com

Contact

Please email me at niklas [at] thesocialmediaprofessor.com if you have any questions.

Copyright © 2026 · Agency Pro on Genesis Framework · WordPress · Log in