Today's wakeup call was provided by Brian Solis with his new blog post “The 5 Pillars of New Media Strategy.” Brian argues convincingly that we all should stop looking for a magic formula or success recipe to guide us in our social media travails by simply arguing that it all depends on who we are serving or building a meaningful relationship with. While I myself occasionally fall prey to the temptation to offer list type “secrets” such as in “3 Keys To Social Success,” I do agree that too much of the focus is placed on the social media delivery side. As a consequence, the tendency is to be less concerned about how our social media efforts will be received by customers. [Read more…]
Recently, Brian Solis, Principal Analyst at the Altimeter Group, took the time to share some of his insightful perspectives with my Internet/Social Media Marketing class via a Skype conversation. Please check out the video and/or read the interview excerpts further below.
From Social Commerce to Syndicated Commerce
Brian Solis suggests that the meaning of social commerce depends on your vantage point and will be different based on whether you are focusing on information or monetization:
“Information commerce is priceless and that's what makes social media so valuable. The more conversations, the more potential you have for influence, the more positive experiences you can promote, the better the influence aids in awareness, consideration, pre- and post-commerce.”