Today's wakeup call was provided by Brian Solis with his new blog post “The 5 Pillars of New Media Strategy.” Brian argues convincingly that we all should stop looking for a magic formula or success recipe to guide us in our social media travails by simply arguing that it all depends on who we are serving or building a meaningful relationship with. While I myself occasionally fall prey to the temptation to offer list type “secrets” such as in “3 Keys To Social Success,” I do agree that too much of the focus is placed on the social media delivery side. As a consequence, the tendency is to be less concerned about how our social media efforts will be received by customers. [Read more…]