Monday night in my Social Media Marketing MBA class at Chapman University, we were joined by Neal Schaffer, a Forbes Top 30 Social Media Influencer and Award-winning author for his books on using LinkedIn in a B2B (Business-to-Business) context for sales and social media marketing. Neal generously shared his views extemporaneously in a rapid fire fashion honoring his parents' New York origins. In so doing, he painted a very hopeful picture for B2B companies that embrace social media and offered a roadmap for doing so.
