Always energizing to meet dynamo Gary Vaynerchuk as he always brings it all to the table as he shares his insights on social media marketing, personal branding, and on entrepreneurship either by speaking or with his book. The latest and, according to him, the final installment in his trilogy is named “Jab, jab, jab, right hook” using boxing analogies to illustrate the importance of two kinds of social media postings. Jabs are those updates intended to help, connect, and flirt with customers “in a romancing way” as he calls it, while a “right hook” is when you are going for the close or the knockout punch with an unashamed plug for whatever it is that you would like people to buy whether it is a product, service, event, idea, etc. His first book “Crush it!” was predominantly focused on going for the close in a rather aggressive manner while his second “The Thank You Economy” was all about jabs and building and sustaining long-term relationships.
At the Nordic eCommerce Summit 2012 in Stockholm, Sweden, I served on a panel interviewing Gary Vaynerchuk on his take on the value of social media for ecommerce with subtopics such as social commerce, the dying middleman, and personal branding. Please check out the video!