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Gary Vaynerchuk in LA with "Jab, Jab, Jab, Right Hook" book

December 17, 2013 by Niklas Myhr 12 Comments

Gary Vaynerchuk and Niklas Myhr
Gary Vaynerchuk and Niklas Myhr

Always energizing to meet dynamo Gary Vaynerchuk as he always brings it all to the table as he shares his insights on social media marketing, personal branding, and on entrepreneurship either by speaking or with his book. The latest and, according to him, the final installment in his trilogy is named “Jab, jab, jab, right hook” using boxing analogies to illustrate the importance of two kinds of social media postings. Jabs are those updates intended to help, connect, and flirt with customers “in a romancing way” as he calls it, while a “right hook” is when you are going for the close or the knockout punch with an unashamed plug for whatever it is that you would like people to buy whether it is a product, service, event, idea, etc. His first book “Crush it!” was predominantly focused on going for the close in a rather aggressive manner while his second “The Thank You Economy” was all about jabs and building and sustaining long-term relationships.

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Filed Under: Entrepreneurship, Featured2, Personal Branding, Social Media Tagged With: Featured, gary vaynerchuk

On Stage with Gary Vaynerchuk

May 11, 2012 by Niklas Myhr 4 Comments


At the Nordic eCommerce Summit 2012 in Stockholm, Sweden, I served on a panel interviewing Gary Vaynerchuk on his take on the value of social media for ecommerce with subtopics such as social commerce, the dying middleman, and personal branding. Please check out the video!

Filed Under: Digital Marketing, Entrepreneurship, Marketing, Social Media, Speaking, Sweden Tagged With: ecommerce, gary vaynerchuk

Featured Posts

Chapman University, Digital Marketing class, Niklas Myhr, The Social Media Professor

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*** Thanks for all the submissions, our Call for Projects now closed as all student teams have picked projects to work with. Even if your organization didn't get picked this time, … [More...]

BBC News Interview: Australia’s Teen Social Media Ban

Australia’s teen social media ban gave me a chance to discuss, live on BBC News directly from my Chapman University office, why an all‑out prohibition on platforms for young people … [More...]

Robb Fahrion speaking at Chapman University, Influencer & Social Media Marketing class, Niklas Myhr, The Social Media Professor

6 Influencer Marketing Lessons from Real Life

Pleased to have Chapman Class of 2011 alumni Robb Fahrion, Co-Founder & CEO of Flying V Group, visit both my classes at the Argyros College of Business and Economics on … [More...]

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