In January, I very much enjoyed the honor of making a keynote presentation on Trends in Digital Marketing and Social Media in Gothenburg, Sweden. The event was professionally organized and promoted by the leading-edge content marketing agency KNTNT and the Marketing Association of Gothenburg (pic credit!) and I got to speak to a full house of 185 very engaged attendees in a large movie theater.
While speaking, I promised a signed copy of Jonah Berger's excellent book Contagious: Why Things Catch On to someone signing up for my email newsletter that day. Below you can see the video of how I determined the winner a couple of days later in a hailstorm on Prague's Charles Bridge! I was in Prague to teach in Chapman University's Prague MBA program run in collaboration with Anglo-American University. If you are the lucky winner revealed in the video, please shoot me an email with your address unless I manage to find you first, at least I should have your email address somewhere 🙂
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