While teaching Internet & Social Media Marketing at Chapman University’s Prague MBA program hosted by Anglo-American University in the Czech Republic, I as The Social Media Professor was interviewed by The Prague Post on the role of social media in academia in general and in business schools in particular. While social media is affecting areas beyond the realm of business schools such as in the areas of journalism and politics, when teaching social media, myself I tend to focus on the implications of social media on business, especially marketing-related aspects. In my experience, focusing “just” on marketing and social media provides enough reasons for a dedicated course on social media.
7 Marketing Uses of Social Media
Some of the key points that I emphasized in the interview is that social media increasingly is being used by companies and consumers to:
