When setting out to build or refine your own personal reputation and personal brand, your online presence can simply no longer be ignored. “Nobody is going to look or find that information on me online.” No? Are you kidding me? If you today would be about to hire somebody yourself, wouldn't you Google that individual's name at least once? And then dig deeper if something catches your attention? I bet you would.

Still, your online first impression, however important that may be, is only the first gate you need to pass to go places. What is critical next is to have an entrepreneurial mindset about yourself and your whole career. In the book, The Start-up of You, LinkedIn founder Reid Hoffman and Ben Casnocha argues for a radical move away from the notion that you will be a lifer at a major corporation being promoted every few years. Instead, we are entering a more foreign and uncertain territory in which we have to adapt and reinvent ourselves and our personal brands continuously to stay with the times and to take advantage of the best opportunities for our skills. [Read more…]