I had the honor of participating in Mitch Jackson’s Spreecast with Seth Godin (segment beginning at 28:45). I took the opportunity to ask if he still supports his earlier claim from Permission Marketing that companies should fire 70% of their customers or if he has revised that notion as technology has evolved to perhaps enable more customers to be served in a cost-effective manner.
At the Nordic eCommerce Summit 2012 in Stockholm, Sweden, I served on a panel interviewing Gary Vaynerchuk on his take on the value of social media for ecommerce with subtopics such as social commerce, the dying middleman, and personal branding. Please check out the video!
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Amber Naslund, or @AmberCadabra as she is known on Twitter, coauthored “The NOW Revolution” (with Jay Baer) which details how businesses can get faster, smarter, and more social. In this video interview, she offers her take on the role of social media in B2B (business-to-business) marketing. She also gets very excited to the extent that we almost kiss after my question at 1:28, check it out!
Monday night in my Social Media Marketing MBA class at Chapman University, we were joined by Neal Schaffer, a Forbes Top 30 Social Media Influencer and Award-winning author for his books on using LinkedIn in a B2B (Business-to-Business) context for sales and social media marketing. Neal generously shared his views extemporaneously in a rapid fire fashion honoring his parents’ New York origins. In so doing, he painted a very hopeful picture for B2B companies that embrace social media and offered a roadmap for doing so.
Had a very pleasant lunch meeting today in the city of Luleå in the province of Norrbotten in northern Sweden with Matz Engman, CEO of Luleå Business Agency (Luleå Näringsliv) currently busy marketing The Node Pole. Matz has had a multifaceted and intriguing career both as an executive in bigger corporations, as an entrepreneur, and even as a Swedish Elite League hockey referee. He had many stories to tell about the two-year sales cycle from initial contact to Facebook’s official announcement to establish themselves just an hour south of the Arctic Circle. Sounds like a challenging sales job to get one of the most iconic brands of our times up here. Ironically, he said that once they had fine-tuned their sales pitch, it was easier to bring Facebook to Luleå than to get a Stockholm-based company to set up shop way up north!