On February 10, I delivered the keynote address titled “Social Media Marketing-A Primer for Executives” for the BRACE (Business Retention Attraction Creation & Expansion) Program at the City of Cypress. It was a great opportunity to interact with executives from over 30 large Cypress businesses who attended the event. Thanks to Economic Development Manager Bill Manis for setting up the event and thanks to Mayor Pro Tem Doug Bailey and Mayor Prakash Narain, M.D. for the warm welcome!
David O. Sacks, Founder/CEO at Yammer, Inc., and at Geni, Inc. and former COO of PayPal, generously shared insights on technology startups and social media marketing in the MBA class of Marketing Professor Niklas Myhr at Chapman University. Best IT startups have a viral component to them like all three he has been involved with. Buying eyeballs with ads quickly gets very expensive. Beware feature creep, launch once you have a “minimum viable product” and get the snowball rolling!
During the 2010 Summer Semester, Professors Niklas Myhr and Clas Wihlborg of Chapman University and its George L. Argyros School of Business and Economics are organizing a travel course called “Business in Scandinavia” for 23 MBA candidates. In this course, students will learn about corporate culture and governance in Nordic corporations, leading-edge Scandinavian implementation efforts related to sustainability and clean technology, as well as about economic, political and cultural factors affecting marketing strategies for firms entering the Nordic countries and for firms going abroad from there. During the travel part of the course, the group will visit Denmark, Sweden, and Finland.
The setting was beautiful at the St Regis Hotel & Spa in Dana Point and the big crowd including my students had high expectations. Bryan Elliott impressed by keeping his introduction entertaining and crisp before Shelene Bryan did a great job in further warming up the audience with an inspiring story about her Skip1.org, check that out! It was good seeing her again after her very successful appearance at the Innovation & Humanity Summit at Chapman University last month. She brought her husband Brice along this time and they seemed to be a really fun couple to hang out with. When Seth came in and got started, you would have been able to hear a pin drop in the audience, as we were all captivated both by the message and by the delivery which was simply world-class and hopefully, I picked up a clue here and there in terms of presentation technique. I posted some pics from the event on Flickr at:
I am honored and humbled to have been asked by Glenn Llopis to serve as the Summit Experience Director for the Innovation & Humanity Summit to be held at Chapman University on January 23, 2010. This pathbreaking Summit, organized by CIH-The Center for Innovation & Humanity, is shaping up to be a spectacular event with a stellar roster of speakers and panelists including Dr. Robert C. Wolcott and Adlai Wertman. The objective of the summit is for all participants to learn about opportunities for how positive social change can be achieved through ethical innovation. We will also discuss ways in which the message and the summit conclusions can inspire a wider audience to get involved. In my role as the Summit Experience Director, I will work with my excellent team of Chapman University students to enhance the experience for delegates and participants by triggering discussion themes, conducting interviews, capturing insightful thoughts, reporting live from the Summit on various social media, etc.