Got the opportunity to serve as a keynote speaker in front of an enthusiastic crowd of 700 public sector executives at a major digital transformation conference (eFörvaltningsdagarna & Publikom) at Stockholm International Fairs (Stockholmsmässan) in Sweden. I shared my perspectives on digital transformation with a specific focus on social media and digital communication strategies. While […]
Define yourself in terms of who you serve, not in terms of what you do. I am very pleased to announce that my TEDx Talk on the role of the Modern Specialist has been published. In this talk, I share some perspectives that at times run counter to some popularly held beliefs on how to […]
Enjoyed quite the whirlwind day yesterday when I paid a visit to Gothenburg on Sweden’s “left coast” and had a busy program together with my good friends and hospitable local hosts Pia and Thomas of KNTNT. Under the heading Social Content Marketing, I spoke to a full house of 180 attendees for a breakfast talk and […]
In recent years, I have been invited to speak on developments in social media and digital marketing in front of many audiences outside my regular classrooms. I very much enjoy these opportunities and it also forces me to stay up-to-date to be relevant out there in the “real world” which I believe benefits my regular students […]
For quite some time, I have been trying to adopt Socratic teaching in my MBA classes by asking questions rather than lecturing so that students can learn more by gradually coming up with insights themselves. I got my Ph.D. at the Darden School of Business at the University of Virginia, where basically 100% of MBA classes […]
In January, I very much enjoyed the honor of making a keynote presentation on Trends in Digital Marketing and Social Media in Gothenburg, Sweden. The event was professionally organized and promoted by the leading-edge content marketing agency KNTNT and the Marketing Association of Gothenburg (pic credit!) and I got to speak to a full house of 185 very […]
At the Nordic eCommerce Summit 2012 in Stockholm, Sweden, I served on a panel interviewing Gary Vaynerchuk on his take on the value of social media for ecommerce with subtopics such as social commerce, the dying middleman, and personal branding. Please check out the video!
City of Cypress, Keynote, Social Media Marketing-A Primer for Executives