Students in my Digital Marketing class got a great opportunity to learn about performance marketing with Google Tag Manager when Jon Rognerud, Founder and CEO of Chaosmap.com came to Chapman University for an engaging guest lecture. Jon is a fellow Scandinavian who left his homeland of Norway to make it in the US as a […]
With HSH Prince Albert II and the Monaco Digital Advisory Council
Proudly I accepted the invitation by HSH Prince Albert II to join The Monaco Digital Advisory Council. This council helps guide the principality through a journey of digital transformation. The goal is for Monaco to become a world-class smart city or city state not only to serve its own citizens but also to provide a good […]
Chapman Social Media & International Marketing Aid Spring 2018
UPDATE: Thank you all for many exciting project opportunities that have been submitted! I have now closed the survey and students are in the process of committing to companies to work with and if you are lucky, a student team will contact you shortly. Unfortunately, not all of you who generously offered yourself as study […]
Swedish Tech Musketeer to Build Mega Battery Factory
[Update: On June 12, 2019, Northvolt announced that they have raised the capital required to build “Europe’s first homegrown gigafactories for lithium-ion batteries”!] In the midst of final exam week, I enjoyed a brief visit to Silicon Valley to learn more about the exciting tech startup Northvolt from its CEO, Peter Carlsson, the proud dad of Chapman University student […]
Navy SEAL Agility in the age of Spaghetti Customer Journeys
Had the honor of having two exciting guests in my International Marketing MBA class at Chapman University, Mr. Chris Brull, VP Marketing for Kawasaki Motors and Mr. Scott Shaffstall, CEO and Founder at Gen Now Agency as well as Chapman MBA Class of 2014 alumni. Scott has worked for Kawasaki Motors both in-house and as […]
Ski Warmup for Social Media Marketing World
Warming up for this week’s Social Media Marketing World 2017 conference while on skis at Mammoth Mountain. Click the video below to join the ride where I share some thoughts and expectations. I apologize for the wind noise in the video, I need to cover the mic next time I do a skiing vlog! Anyway, some of […]
TV Interview on Working from Home in the Digital Age
Much can be said about the pros and cons of working from home. Some think that working from home is better as they feel that they face too many distractions in an office environment so that they need to work from home to get things done, at least for demanding work that requires your full […]
Snap Spectacles Update
Now having spent the weekend experimenting some with the Spectacles that my former student Jill so kindly lent me, I am offering some initial observations. First, they are good-looking in their own way. At least, they get people to laugh in a good way and the color is my cup of tea. I also like […]
Chapman Social Media Aid 2017
Does your business need help with social media? Right now my students in my Social Media & Digital Marketing are selecting businesses or organizations to help in terms of their online and social media presence and some teams want me to help them find an interesting business to help. *** Update: Thank you so much for all the […]
My TEDx Talk on The Modern Specialist
Define yourself in terms of who you serve, not in terms of what you do. I am very pleased to announce that my TEDx Talk on the role of the Modern Specialist has been published. In this talk, I share some perspectives that at times run counter to some popularly held beliefs on how to […]
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