*** Wednesday night September 4 update: SURVEY CLOSED, ALL TEAMS MATCHED UP WITH A BUSINESS! Thank you all for the great interest to help my students get some real-world exposure, your offering of your business as study objects is warmly appreciated regardless of whether a student team chose to work with you this time. If […]
Performance Marketing and Google Tag Manager with Jon Rognerud
Students in my Digital Marketing class got a great opportunity to learn about performance marketing with Google Tag Manager when Jon Rognerud, Founder and CEO of Chaosmap.com came to Chapman University for an engaging guest lecture. Jon is a fellow Scandinavian who left his homeland of Norway to make it in the US as a […]
The Ultimate Guide to Social Media by Mitch Jackson, a book review
The brilliance of Mitch Jackson’s approach to social media is that he somehow manages to be consistently omnipresent across a number of different channels and the fact that he is doing so while still preserving the human empathetic touch that characterizes his core value of simply being a good person.
Chapman Social Media & International Marketing Aid Spring 2018
UPDATE: Thank you all for many exciting project opportunities that have been submitted! I have now closed the survey and students are in the process of committing to companies to work with and if you are lucky, a student team will contact you shortly. Unfortunately, not all of you who generously offered yourself as study […]
The Fire Funnel Process by John Lee Dumas at Youpreneur Summit
The opening keynote speaker at the inaugural Youpreneur Summit John Lee Dumas, founder of the popular Entrepreneur on Fire Podcast, shared his Fire Funnel process for digital entrepreneurs. John started out by suggesting that you start with a “Funnel Up Process” to understand who you are going to serve before you design your sales of […]
Keynote Speaker at Public Sector Digital Transformation Conference
Got the opportunity to serve as a keynote speaker in front of an enthusiastic crowd of 700 public sector executives at a major digital transformation conference (eFörvaltningsdagarna & Publikom) at Stockholm International Fairs (Stockholmsmässan) in Sweden. I shared my perspectives on digital transformation with a specific focus on social media and digital communication strategies. While […]
Ok to edit twiets? Tweets I meant!
So, Twitter CEO Jack Dorsey is considering allowing for tweets to be edited. Not only does he state that this is the most requested feature from users of Twitter but he also admits that he himself has wished numerous times that there was an option for him to go in and edit a recent tweet […]
The Unsexy Entrepreneur Bares it all
“Lauren, why aren’t you on Twitter? You are missing the boat, it’s amazing!” That is the question my friend Mitch Jackson asked his daughter’s in-home ACT & SAT tutor Lauren Gaggioli. Lauren took action, became obsessed with digital entrepreneurship after finding the podcasts of the likes of Pat Flynn talking about developing passive income and Michael […]
Creative Digital Experiences from Cold, Curiosity and Courage
Always happy to see examples of a symbiosis between my old world of Sweden and my new world of California. Such was the case when I had the honor of hosting a representative of the fascinating digital creative agency success factory North Kingdom in my Internet/Social Media Marketing class at Chapman University. During an enlightening presentation, Daniel Ilić, who […]
Social Content Marketing Talk and Master Class in Gothenburg
Enjoyed quite the whirlwind day yesterday when I paid a visit to Gothenburg on Sweden’s “left coast” and had a busy program together with my good friends and hospitable local hosts Pia and Thomas of KNTNT. Under the heading Social Content Marketing, I spoke to a full house of 180 attendees for a breakfast talk and […]