UPDATE: Thank you all for many exciting project opportunities that have been submitted! I have now closed the survey and students are in the process of committing to companies to work with and if you are lucky, a student team will contact you shortly. Unfortunately, not all of you who generously offered yourself as study […]
The Fire Funnel Process by John Lee Dumas at Youpreneur Summit
The opening keynote speaker at the inaugural Youpreneur Summit John Lee Dumas, founder of the popular Entrepreneur on Fire Podcast, shared his Fire Funnel process for digital entrepreneurs. John started out by suggesting that you start with a “Funnel Up Process” to understand who you are going to serve before you design your sales of […]
Keynote Speaker at Public Sector Digital Transformation Conference
Got the opportunity to serve as a keynote speaker in front of an enthusiastic crowd of 700 public sector executives at a major digital transformation conference (eFörvaltningsdagarna & Publikom) at Stockholm International Fairs (Stockholmsmässan) in Sweden. I shared my perspectives on digital transformation with a specific focus on social media and digital communication strategies. While […]
Ok to edit twiets? Tweets I meant!
So, Twitter CEO Jack Dorsey is considering allowing for tweets to be edited. Not only does he state that this is the most requested feature from users of Twitter but he also admits that he himself has wished numerous times that there was an option for him to go in and edit a recent tweet […]
The Unsexy Entrepreneur Bares it all
“Lauren, why aren’t you on Twitter? You are missing the boat, it’s amazing!” That is the question my friend Mitch Jackson asked his daughter’s in-home ACT & SAT tutor Lauren Gaggioli. Lauren took action, became obsessed with digital entrepreneurship after finding the podcasts of the likes of Pat Flynn talking about developing passive income and Michael […]
Creative Digital Experiences from Cold, Curiosity and Courage
Always happy to see examples of a symbiosis between my old world of Sweden and my new world of California. Such was the case when I had the honor of hosting a representative of the fascinating digital creative agency success factory North Kingdom in my Internet/Social Media Marketing class at Chapman University. During an enlightening presentation, Daniel Ilić, who […]
Social Content Marketing Talk and Master Class in Gothenburg
Enjoyed quite the whirlwind day yesterday when I paid a visit to Gothenburg on Sweden’s “left coast” and had a busy program together with my good friends and hospitable local hosts Pia and Thomas of KNTNT. Under the heading Social Content Marketing, I spoke to a full house of 180 attendees for a breakfast talk and […]
Taco Bell Stretching the Digital Comfort Zone with Tressie Lieberman
Intense curiosity and a willingness to take risks. Those are two requirements to be successful, at least for Tressie Lieberman, Director of Digital and Social Marketing at Taco Bell. She came to share her perspectives with my MBA class in Social Media Marketing at Chapman University and the students were treated to a full menu […]
My Vote for The Business Podcast of the Year: Smart Passive Income
2015 is turning out to be yet another “Year of the Podcast” and while I am myself still procrastinating the launch of my own podcast (any week now…), I very much enjoy listening to the podcasts of others during my daily walks with our Goldendoodle Simona (pictured below!). In addition to following podcasts on social media and digital marketing, […]
The Marketing Concept Sliding Down the Long Tail of Marketing
In the history of marketing, Peter Drucker’s Marketing Concept of 1955 is a milestone. The statement that “the purpose of a business is to create and keep a customer” served as an eye-opener to many executives and helped transform many businesses as a result. Consistent with this perspective, Theodore Levitt published the classic Harvard Business […]
