Thanks for your strong interest in working with my students! The Call for Projects has now been closed as we have more opportunities than we need. If a student team selected to … More
Featured Content
Quoted in Reuters story on Threads
Meta with its Instagram service is going after Twitter with its new text-based social media platform Threads to become the new digital town square for text-based conversations, … More
Netflix Masterclass with Ted Sarandos at Chapman University
Chapman students were in for a treat this week with a masterclass by Netflix Co-CEO & Chief Content Officer Ted Sarandos. Mr. Sarandos, also a parent of a Chapman alumni, spoke … More
Elon Musk Biographer Walter Isaacson on Creative Geniuses
Imagine an early morning with Elon Musk at a rocket launch at Cape Canaveral and ending the day chatting with The Social Media Professor in New Orleans. Well, that was a … More
With HSH Prince Albert II and the Monaco Digital Advisory Council
Proudly I accepted the invitation by HSH Prince Albert II to join The Monaco Digital Advisory Council. This council helps guide the principality through a journey of digital … More
My TEDx Talk on The Modern Specialist
Define yourself in terms of who you serve, not in terms of what you do. I am very pleased to announce that my TEDx Talk on the role of the Modern Specialist has been published. In … More
More Featured Content
Elon Musk Flips the Twitter Coin
Trying to make sense of all that is going on at Twitter under Elon Musk, Abby Little of Chapman University’s The Panther Podcast reached out to me for an interview. Thanks Abby for … More
The Core Premise of BeReal
The premise of countering the stylized, staged, manicured, perfectionist, big-time influencer post is sustainable, but the idea of taking a photo in a random two-minute time slot … More
Quoted in The Wall Street Journal on Twitter’s Edit Button
Twitter certainly got some attention this week after it became known that Elon Musk with a 9.2% stake now is the platform's largest shareholder. He also launched a Twitter Poll … More
In Memoriam: Dr. Clas Wihlborg
I hate to share the sad news that my dear friend and Chapman University colleague Clas Wihlborg recently passed away in a heart attack during a walk, 73 years young. Clas was … More
Performance Marketing and Google Tag Manager with Jon Rognerud
Students in my Digital Marketing class got a great opportunity to learn about performance marketing with Google Tag Manager when Jon Rognerud, Founder and CEO of Chaosmap.com came … More
Keynote Speaker at Public Sector Digital Transformation Conference
Got the opportunity to serve as a keynote speaker in front of an enthusiastic crowd of 700 public sector executives at a major digital transformation conference … More
Recent Articles
Facebook Marketing in 2018
Michael Stelzner, CEO and Founder of Social Media Examiner, kicked off Social Media Marketing World 2018 with a bang in the form of a keynote in which he began by instilling fear amongst the thousands […]
My book “The Social Customer Journey” featured on CBS LA TV
Admittedly, I was quite excited to see my upcoming book The Social Customer Journey highlighted on TV all over LA (CBS LA) as I was introduced for an interview on “Lady Doritos.” I thank Chapman University’s PR […]
The Fire Funnel Process by John Lee Dumas at Youpreneur Summit
The opening keynote speaker at the inaugural Youpreneur Summit John Lee Dumas, founder of the popular Entrepreneur on Fire Podcast, shared his Fire Funnel process for digital entrepreneurs. John started out by suggesting that you […]
Swedish Tech Musketeer to Build Mega Battery Factory
[Update: On June 12, 2019, Northvolt announced that they have raised the capital required to build “Europe’s first homegrown gigafactories for lithium-ion batteries”!] In the midst of final exam week, I enjoyed a brief visit […]
Navy SEAL Agility in the age of Spaghetti Customer Journeys
Had the honor of having two exciting guests in my International Marketing MBA class at Chapman University, Mr. Chris Brull, VP Marketing for Kawasaki Motors and Mr. Scott Shaffstall, CEO and Founder at Gen Now […]
Ski Warmup for Social Media Marketing World
Warming up for this week’s Social Media Marketing World 2017 conference while on skis at Mammoth Mountain. Click the video below to join the ride where I share some thoughts and expectations. I apologize for the wind […]