Had the honor of having two exciting guests in my International Marketing MBA class at Chapman University, Mr. Chris Brull, VP Marketing for Kawasaki Motors and Mr. Scott Shaffstall, CEO and Founder at Gen Now Agency as well as Chapman MBA Class of 2014 alumni. Scott has worked for Kawasaki Motors both in-house and as […]
Ski Warmup for Social Media Marketing World
Warming up for this week’s Social Media Marketing World 2017 conference while on skis at Mammoth Mountain. Click the video below to join the ride where I share some thoughts and expectations. I apologize for the wind noise in the video, I need to cover the mic next time I do a skiing vlog! Anyway, some of […]
TV Interview on Working from Home in the Digital Age
Much can be said about the pros and cons of working from home. Some think that working from home is better as they feel that they face too many distractions in an office environment so that they need to work from home to get things done, at least for demanding work that requires your full […]
The 7 Ps of Live Streaming Success
There is something about live streaming or live video that a recording posted after the fact never can reproduce. Perhaps it has to do with the fact that unexpected events can occur that cannot be edited out. But I think that producing valuable live streamed content is about more than giving people watching the hope that […]
Snap Spectacles Update
Now having spent the weekend experimenting some with the Spectacles that my former student Jill so kindly lent me, I am offering some initial observations. First, they are good-looking in their own way. At least, they get people to laugh in a good way and the color is my cup of tea. I also like […]
My Snapchat Misadventures
Congratulations to the founders of and the early investors in Snapchat or Snap Inc. on their successful initial public offering on the New York Stock Exchange today. Shares apparently rose 44% on day one and we can expect the luxury car dealerships around Venice Beach here in Southern California where the company is located to have […]
Content Constipation Unleashed
Are you publishing content every day? Are you posting something of value online every day? My estimate is that most would answer no to both of these questions. Still, I would submit that more of us are capable of publishing more regularly than we are today without necessarily sacrificing “quality” however that is defined. When […]