“Content is King” is an oft-uttered “secret” to success in social media and while I don’t think content will become unimportant any time soon, it is also becoming increasingly clear that just offering content, even good quality content, will not be enough any longer if it ever was.
“Context is King” is an alternative statement which has grown in popularity. The focus on context reflects the need for not just the right content to be provided but that it also needs to be made available to the right people, on the right platform, in the right conversation, at the right time, with the right tone, in the right quantity, etc. Sounds like logistics, right? [Read more…]