The Social Media Professor

  • Home
  • About The Social Media Professor
  • Speaking
  • Blog
  • Contact

What Social Media Can Do

January 28, 2013 by Niklas Myhr Leave a Comment

Share
Share
Pin
Tweet
0 Shares

In my first social media marketing classes today, students were asked to identify various uses of social media, preferably with a business use case in mind. If you cannot read my handwriting… here comes some of the prominent uses of social media:

  • Communication/Conversations
  • Connection/Network
  • Humanization/Personalization
  • Marketing Research/Opportunity Identification
  • Brand presence/Awareness creation
  • Reminders about ones existence
  • Employee relations and employer branding
  • Collaboration
  • Communities
  • News

Social media is quite multifaceted in other words! Not bad, huh? So, are you leveraging most of these uses or are you limiting yourself?

Share
Share
Pin
Tweet
0 Shares

Filed Under: Chapman University, Social Business, Social Media

About Niklas Myhr

Niklas Myhr, PhD, CSP, The Social Media Professor, is an international TEDx and keynote speaker who has served as an advisor to HSH Prince Albert II of Monaco. Dr. Myhr is a CSP® (Certified Speaking Professional™) and a Certified Virtual Presenter offering keynote presentations, talks, workshops, and executive education programs at conferences, businesses, public sector organizations, and universities. Dr. Myhr has spoken in Europe, in the United States, and in Asia, and his expertise on social media and digital marketing has been featured in BBC, The Washington Post, ABC, CBS, and NBC. Dr. Myhr is Google’s #1-ranked “Social Media Professor," and he teaches at Chapman University in California. Niklas Myhr holds a Ph.D. in Marketing from the University of Virginia, and an MS from Linköping University in Sweden.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Featured Posts

Chapman University, Digital Marketing class, Niklas Myhr, The Social Media Professor

Chapman Social Media Aid

*** Thanks for all the submissions, our Call for Projects now closed as all student teams have picked projects to work with. Even if your organization didn't get picked this time, … [More...]

BBC News Interview: Australia’s Teen Social Media Ban

Australia’s teen social media ban gave me a chance to discuss, live on BBC News directly from my Chapman University office, why an all‑out prohibition on platforms for young people … [More...]

Robb Fahrion speaking at Chapman University, Influencer & Social Media Marketing class, Niklas Myhr, The Social Media Professor

6 Influencer Marketing Lessons from Real Life

Pleased to have Chapman Class of 2011 alumni Robb Fahrion, Co-Founder & CEO of Flying V Group, visit both my classes at the Argyros College of Business and Economics on … [More...]

Newsletter

The Social Media Professor

Orange County, California
United States

Also at NiklasMyhr.com

Contact

Please email me at niklas [at] thesocialmediaprofessor.com if you have any questions.

Copyright © 2026 · Agency Pro on Genesis Framework · WordPress · Log in