During the 2010 Summer Semester, Professors Niklas Myhr and Clas Wihlborg of Chapman University and its George L. Argyros School of Business and Economics are organizing a travel course called “Business in Scandinavia” for 23 MBA candidates. In this course, students will learn about corporate culture and governance in Nordic corporations, leading-edge Scandinavian implementation efforts related to sustainability and clean technology, as well as about economic, political and cultural factors affecting marketing strategies for firms entering the Nordic countries and for firms going abroad from there. During the travel part of the course, the group will visit Denmark, Sweden, and Finland.
About Niklas Myhr
Niklas Myhr, Ph.D., "The Social Media Professor," is an author and an international TEDx and keynote speaker who teaches Social Media, Digital & Global Marketing at Chapman University in California. Dr. Myhr holds a Ph.D. in Marketing from the University of Virginia and is currently Google’s #1-ranked “Social Media Professor.” Niklas Myhr is the author of the upcoming book “The Social Customer Journey” and his expertise on social media & digital marketing has been featured in publications such as BBC, The Washington Post, Marketplace Morning Report, InformationWeek, ABC, CBS, NBC, FOX News, USA Today, Huffington Post, San Francisco Chronicle, ESPN, and on national Swedish television.
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