Are you planning to use influencers to achieve a marketing objective? If so, please note that students in my Influencer & Social Media Marketing classes are looking for project opportunities for their team projects this semester. Please note that this project is focused specifically on Influencer Marketing (i.e., not the project I run in my Spring Digital Marketing class looking at an overall online presence for a business).
If there is a match and you get to work with a team, they will:
- Interview you to learn about your business and your most pressing marketing challenges.
- Develop an influencer marketing campaign for your business including a plan for selecting and recruiting the right influencers, and set up a plan for collaborating with them regarding your campaign objectives.
- Help you implement the influencer marketing campaign. This could be a phased rollout with a pilot/testing phase for you and the team to get a better sense of the campaign’s effectiveness.
If you decide to do a full rollout of the influencer marketing campaign, this may or may not happen within the timeframe of the team project, but at the end of the semester, you should at least have an influencer marketing campaign plan that you can work with, and that you can use as a template for future influencer marketing campaigns.
So, please let me know if you are willing to allow a student team to immerse themselves in your business. I thank you beforehand for providing a terrific learning opportunity!
For priority consideration, please complete the brief survey below as soon as possible as it will close when we have matched up teams with businesses for this semester. So if you see the survey, it is not too late!
Thanks! Niklas Myhr
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