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The Social Customer Journey

The Social Customer Journey: Lean Social Media in the Age of Smart Tools, AI and Marketing Automation, upcoming book by Niklas Myhr, Ph.D.

Thank you for the tremendous interest and for the detailed feedback I have received from many! Please check out the book campaign page at niklasmyhr.com/book or or by clicking the image below!

The Social Customer Journey book cover

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Featured Posts

Chapman University, Argyros College, Influencer & Social Media Marketing class, Professor Niklas Myhr, Section 3, Fall 2026

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Are you planning to use influencers to achieve a marketing objective? If so, please note that students in my Influencer & Social Media Marketing classes are looking for project … [More...]

AP Called Me on $4 Million College Football NIL Deal

The Associated Press called asking for my take on a college lineman Jordan Seaton at LSU (Louisiana State University) reportedly earning $4 million a year from a pharmacy chain, a … [More...]

BBC News Interview: Australia’s Teen Social Media Ban

Australia’s teen social media ban gave me a chance to discuss, live on BBC News directly from my Chapman University office, why an all‑out prohibition on platforms for young people … [More...]

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The Social Media Professor

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Please email me at niklas [at] thesocialmediaprofessor.com if you have any questions.

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