Are you publishing content every day? Are you posting something of value online every day? My estimate is that most would answer no to both of these questions. Still, I would submit that more of us are capable of publishing more regularly than we are today without necessarily sacrificing “quality” however that is defined.
When I studied Quality Engineering and Management at Linköping University in Sweden, Professor Bo Bergman instilled in us that quality is achieved when the product or service being produced is doing what it was designed to do. That is, high quality is not necessarily the same thing as something very significant or groundbreaking, it could at times merely be that a small widget came out the way it was supposed to.
Ultimately, the quality is in the eye of the consumer of whatever is being produced and if it fulfills a need for them, the job can be considered well done. In the case of content being produced for social media and websites, I think that there is room for both content nuggets and significant pieces of work. For example, some content could be in written form such as a short post on Facebook, and sometimes, it could be a longer blog post or thoughtful piece of text on Medium or LinkedIn. A video could be a 30-second thought that you share with your followers from your smartphone and at other times, you could publish a longer and more highly produced video.
Today, March 1, a prominent Swedish blogger Fredrik Wass is starting a challenge for the sixth consecutive year called #blogg100 to see if people can commit to and deliver on the objective of publishing some form of content daily for 100 consecutive days. One of the objectives is to stir up some life in dormant blogs and topics could be anything. The content does not have to be limited to blog posts but can be video or some other form of social media update as long as they are using the #blogg100 tag. Blog in Swedish is using two g’s for blogg in case you wonder… Anyway, are you up for the challenge (sign up form in Swedish in case you would like to confuse Fredrik with an international submission)? This is my first entry, 99 to go