Had the pleasure of having Bryan Elliott of BehindtheBrandTV back as a guest speaker in my Internet/Social Media Marketing class at Chapman University. Bryan has previously shared his story with my classes of how he built up a community around actions sports with partners, advertisers, and marketers evolving into the LinkedOC network for which I am proud to serve as an Advisory Board Member. This time, Bryan Elliott focused on video marketing as a form of content marketing and he thought that everyone should have their own YouTube channel and he pointed out that some people are really killing it on YouTube.
Publishing videos on YouTube is a great way to demonstrate your expertise and when people start viewing and sharing your videos, that will serve as social proof going forward. But has the train already left the station? No, Bryan Elliott still sees great opportunities with video marketing and finds it surprising that not more people are on board yet in spite of YouTube having been around for a decade. He thinks people are held back because they don't think they have the equipment needed, know what to say, or they feel uncomfortable seeing or hearing themselves on a video.
“If you didn't already start publishing videos on YouTube, today is the best time to get started! In a sea of blogs, etc, if a video doesn't exist for a particular search, you can bubble straight to the top of that category as Google wants to promote YouTube videos for searches.” – Bryan Elliott
The fact that many people and brands are not yet producing videos, makes the opportunity even greater for those who make the most of it. YouTube videos could even be referred to as a guerilla tactic. In terms of being found, every word spoken on that video gets indexed and transcribed by the Google robots.
Bryan Elliott jumped on the video marketing train himself and decided to produce high-caliber interviews with successful entrepreneurs and have featured celebrities such as Seth Godin, Marc Cuban, Tim Ferriss, Lewis Howes, Chris Brogan, Gary Vaynerchuk on his show BehindtheBrand.tv. See below for one such interview with Seth Godin:
His content is something that he uses for content marketing purposes and syndicates it with major publications such as Huffington Post, Entrepreneur Magazine, Business Insider, etc, not asking for much more than exposure himself. This way, he is getting millions of views of his content each month but the true value for him is that by providing value to the many, he will also get fruits falling over the fence in his lap in the form of opportunities for his video production company. Every day, he is getting between 20 and 50 pitches for working with him. While most proposals are not very worthwhile to pursue, he also gets about five great opportunities for collaborative projects each day such as when Jessica Biel's PR people called him rather than the other way around.
The most valuable advice Bryan Elliott has received was from Seth Godin who told him that the thing that is lacking most is initiative. The thing with initiative is that noone is giving it to you. You have to take it yourself. People are waiting to be picked but Prince Charming is not coming. You can hold your breath and wait your whole life. Therefore, Bryan really pushed my students to really start developing their online platforms and include video in such initiatives to stand out as they will try getting a job.
Said and done, would be honored if you'd be amongst my first subscribers over at Myhr.tv 🙂
— Bryan Elliott (@BryanElliott) April 13, 2015