This has been a very intensive week with the “Business in Scandinavia Bootcamp” in preparation for the travel part our Chapman University MBA travel course starting early June. During 15 class hours here on the Chapman University campus, Clas Wihlborg and I briefed the group of 18 MBA students on topics such as:
During the 2010 Summer Semester, Professors Niklas Myhr and Clas Wihlborg of Chapman University and its George L. Argyros School of Business and Economics are organizing a travel course called “Business in Scandinavia” for 23 MBA candidates. In this course, students will learn about corporate culture and governance in Nordic corporations, leading-edge Scandinavian implementation efforts related to sustainability and clean technology, as well as about economic, political and cultural factors affecting marketing strategies for firms entering the Nordic countries and for firms going abroad from there. During the travel part of the course, the group will visit Denmark, Sweden, and Finland.