At times, I encounter successful businesspeople who say that they do just fine without marketing. To explain this position, I hear things like “I don’t do marketing, I just do word-of-mouth.” At other times, people express very negative sentiments toward marketers in general and toward attempts at marketing to them in particular. When I hear these kinds […]
In January, I very much enjoyed the honor of making a keynote presentation on Trends in Digital Marketing and Social Media in Gothenburg, Sweden. The event was professionally organized and promoted by the leading-edge content marketing agency KNTNT and the Marketing Association of Gothenburg (pic credit!) and I got to speak to a full house of 185 very […]
Mitch Jackson, California Lawyer of the Year 2013, of the law firm JacksonandWilson.com, and founder/CEO of Human.Social shared perspectives on engaging and building relationships with clients, friends, and communities to my students and these are some of the knowledge bombs that he shared: In 1996, he realized the importance of the web as a lady […]
I had the pleasure of spending some quality time with my good friend and favorite lawyer Mitch Jackson when I had the honor of being featured on his new show, please check out the episode at The Social Media Professor on The Human Side Interviews. During this talk, we covered grounds in areas such as: How my background […]
While teaching Internet & Social Media Marketing at Chapman University’s Prague MBA program hosted by Anglo-American University in the Czech Republic, I as The Social Media Professor was interviewed by The Prague Post on the role of social media in academia in general and in business schools in particular. While social media is affecting areas beyond […]
Buffer and its Founder/CEO Joel Gascoigne today referred disgruntled customers to their main competitor, Hootsuite. This post discusses this display of “lethal generosity.” For those who don’t know, Buffer is a social media productivity tool allowing users to stock up or fill up a buffer of content to share that will then be disseminated over time on various […]
There are still executives out there who seem to believe that success can be had by simply meeting customer needs. Well, perhaps that in itself is not that simple as it takes some effort to first identify a target segment and then conduct some market research to better understand the customer needs. Still, that is […]
At the Nordic eCommerce Summit 2012 in Stockholm, Sweden, I served on a panel interviewing Gary Vaynerchuk on his take on the value of social media for ecommerce with subtopics such as social commerce, the dying middleman, and personal branding. Please check out the video!