Always energizing to meet dynamo Gary Vaynerchuk as he always brings it all to the table as he shares his insights on social media marketing, personal branding, and on entrepreneurship either by speaking or with his book. The latest and, according to him, the final installment in his trilogy is named “Jab, jab, jab, right hook” using boxing analogies to illustrate the importance of two kinds of social media postings. Jabs are those updates intended to help, connect, and flirt with customers “in a romancing way” as he calls it, while a “right hook” is when you are going for the close or the knockout punch with an unashamed plug for whatever it is that you would like people to buy whether it is a product, service, event, idea, etc. His first book “Crush it!” was predominantly focused on going for the close in a rather aggressive manner while his second “The Thank You Economy” was all about jabs and building and sustaining long-term relationships.
In an interview with BBC Capital, I was asked about the value for professionals of developing a website where they can manage their personal brands to support their career objectives. To me, it is surprising that this is still even an issue almost twenty years after we started exploring the World Wide Web. However, as I often encounter confusion regarding both what owning your own domain implies and its value, I find it necessary to further (also wrote a related post on “Good Domain Parenting” earlier) articulate why I believe this is important and outline the first action steps. [Read more…]