After Wednesday’s Back-to-School Night at our kids’ Elementary school, I made it slightly late to a very educational and entertaining Linked Orange County event with Social media superstar Mari Smith at the Hilton Hotel in Costa Mesa. In what should have been a stop on a book tour (new release date October 25), Mari eloquently […]
Case-based classes can sometimes be confusing to students unaccustomed to this style of pedagogy. While different faculty use cases in different ways, MBA students are likely to benefit from adopting the following six principles in their case classes:
This has been a very intensive week with the “Business in Scandinavia Bootcamp” in preparation for the travel part our Chapman University MBA travel course starting early June. During 15 class hours here on the Chapman University campus, Clas Wihlborg and I briefed the group of 18 MBA students on topics such as:
I thoroughly enjoyed an inspired talk by Gary Vaynerchuk (@garyvee) last night on his new book The Thank You Economy. I also treasured the opportunity for a brief chat with him about social media marketing and social commerce. Some of the points that Gary made last night:
Bryan Elliott (@BryanElliott) visiting my Chapman University MBA class in Internet & Social Media Marketing and sharing his take on social media marketing today as well as his intriguing story about first building a community in the Action Sports Industry and then broadening his reach with LinkedOC.com through which he has been able to accomplish […]
On March 2nd, 2011, marketing superstar and best-selling author Seth Godin honored his Orange County fans with a return visit to a Linked OC event and the venue this time was brand new and beautiful Renée and Henry Segerstrom Concert Hall; inspiring to see what landmarks Swedish immigrants can leave behind! It was also gratifying […]
City of Cypress, Keynote, Social Media Marketing-A Primer for Executives
David O. Sacks, Founder/CEO at Yammer, Inc., and at Geni, Inc. and former COO of PayPal, generously shared insights on technology startups and social media marketing in the MBA class of Marketing Professor Niklas Myhr at Chapman University.
Professors Niklas Myhr and Clas Wihlborg of Chapman University and its George L. Argyros School of Business and Economics travel course “Business in Scandinavia” 23 MBA candidates. Corporate culture and governance in Nordic corporations, leading-edge Scandinavian implementation efforts related to sustainability and clean technology, economic, political and cultural factors affecting marketing strategies for firms entering the Nordic countries and for firms going abroad from there.
Seth Godin in Orange County, St Regis Hotel & Spa in Dana Point. Bryan Elliott, Shelene Bryan, Skip1.org, Innovation & Humanity Summit at Chapman University last month. http://www.flickr.com/photos/niklasmyhr/