A video response to this important question.
About Niklas Myhr
Niklas Myhr, Ph.D., known as "The Social Media Professor," is an author and an international TEDx and keynote speaker who teaches Social Media, Digital & Global Marketing at Chapman University. Dr. Myhr holds a Ph.D. from the University of Virginia also holds an M.S. degree in Industrial Engineering & Management from Linköping University in Sweden. Dr. Myhr is Google’s #1 ranked “Social Media Professor” and his expertise on social media & digital marketing has been featured in publications such as BBC, The Washington Post, Marketplace Morning Report, InformationWeek, ABC, CBS, NBC, FOX News, USA Today, Huffington Post, San Francisco Chronicle, ESPN, and on national Swedish television. Subscribe to updates via http://niklasmyhr.com/subscribe.